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A Practical Guide for Color Managers- THE SECOND C: COLOR WITH A PURPOSE (Part 2)

Keith Hoover Keith Hoover

Keith Hoover is the president of Black Swan Textiles and is devoted to advancing manufacturing-centric digital processes for color and fabric development. His career began as a fashion illustrator, later moving into product development. He has designed digital color management programs for several renowned global brands, including Ralph Lauren, Target, Lands' End, JCPenney, and Under Armour, successfully replacing traditional and laborious lab-dip processes. At Under Armour, he spearheaded the "UA Lighthouse" innovation center, promoting digital and advanced manufacturing processes to achieve local-for-local sourcing. Hoover has hands-on experience in mills around the world and is a prominent guest at the American Association of Textile Chemists and Colorists (AATCC).

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