Color Inspiration at a Design-Driven Brand According to Yun Chen, choosing colors is like exploring a “lonely, uncharted wilderness.” [5] It is up to a designer’s talent and vision to select a collection of colors to represent the aesthetic of a design concept. Some designers see new colors clearly in their mind’s eye and need a way to document them. Others go exploring in stores, galleries. This textile series will share technical insights and wisdom of AATCC members. The "Second C" series will focus on color. If you wish to contribute your own technical insights on topics of interest to AATCC…

Unlike traditional color communication methods, LEDSimulator offers a real-time, error-free total appearance color management system. It enables instant reproduction of colors, textures, and translucency, ensuring consistency, speed, and accuracy in color communication across the global supply chain between designers, brands, and manufacturers. This not only reduces communication costs significantly but also shortens the time-to-market for products. Through the LEDSimulator viewing window, designers, brand managers, and manufacturers can bypass time-consuming sample production and shipping. They can easily specify and verify fabrics’ color and texture in their full appearance, providing a seamless and efficient communication platform for color and texture matching. Since its…

The American Association of Textile Chemists and Colorists (AATCC) is an industry advocacy group focusing on the effective application of color and functional finishes on textiles.  Textiles are used in many sectors including transportation, military/government, industrial, medical/ healthcare, sports/fitness, and fashion, thus the business and end-use requirements vary widely. As we see rapid changes in global business, AATCC “continues to evolve to meet the needs of those in  the ever-changing textile, apparel, and materials industries.” [1] The textile, apparel, and materials industries are huge. The global apparel retail market drives about US$1.8 trillion in revenue. [2] Textile mills and apparel…

Abstract A colour rendition chart, named Preferred Memory Colour Chart (PMCC), has been produced. It includes 30 colours, diving into three groups: preferred memory colours, reference colour gamut and a grey sale. The methods to derive these colours and the colour specification of each colour were covered. Its applications were also introduced. 1.Introduction XRite ColorChecker chart (XCCC) [1], which has been widely used in imaging industry for five decades, as a colour reproduction target. It has been widely used to build colour correction metric for cameras under different illuminants, to check the fidelity against the image on displays. The chart…